Hi, I’m Monojoy
Visual Storyteller
@ arty type
“I love the way words and pictures work together on a page. I have also noticed how when wise words have visuals added to them, they seem to travel further online, like paper aeroplanes catching an updraught.”
~ Chris Riddell, in Neil Gaiman's "Art Matters"
The biggest barrier to effective communication today?
Walls of text.
People are being bombarded with information.
They are drowning in words.
To add insult to injury, AI is churning out words by the gazillion,
And all that your audience is confronted with is an impenetrable wall of words.
Tear down this wall.
Simplify your communication.
Go visual.
In today’s world, we’re faced with 3 intractable problems:
1. We are inundated with information
2. We have limited time, and thus
3. Our attention spans are short
Visual stories help you solve all 3.
By simplifying ideas, conveying them fast, and effectively engaging audiences.
Here’s how.
Information presented using visuals is processed by the human brain in mere seconds, compared to several minutes for the same info using just text.
Visuals are significantly more memorable. We are 65% more likely to remember visual content—even after days—compared to the same information presented as text.
Visuals are emotionally engaging, since they’re processed in the same side of the brain as our emotions. Research shows content with visuals get 94% more traffic online than plain text.
“Words and pictures have power. Got it?”
~ Bear Grylls, in A Survival Guide for Life
Over 40% of marketers are shifting to using visual content in 2024, according to the latest stats. Here’s why:
26% of marketers are already using infographics while 15% plan to leverage it for the first time in 2024
21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy
Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%
We're visual thinking machines … two-thirds of our brains are devoted to vision, so it'd be insane not to tap into that.
~ Chris Wilson, Co-founder of Scriberia
While apt visuals can definitely draw attention and simplify complex ideas, the extent to which visual storytelling has received a boost in the era of bulk AI content production is evident in the latest stats.
