Hi, I’m Monojoy
storyteller
@ arty type
Visuals that enhance copy, and copy that’s presented visually.
A one-two punch of words and art that attracts, engages, and converts.
Show, don't just tell.
We process images faster than text.
The biggest barrier to effective communication today?
Walls of text.
People are being bombarded with information.
They are drowning in words.
To add insult to injury, AI is churning out words by the gazillion.
And all that your audience is confronted with is an impenetrable wall of words.
Tear down this wall.
Simplify your communication.
Go visual.
I love the way words and pictures work together on a page.
I have also noticed how when wise words have visuals added to them, they seem to travel further online, like paper aeroplanes catching an updraught.
— Chris Riddell, in Neil Gaiman's "Art Matters"
The mind thinks in pictures, you know.
One good illustration is worth a thousand words.
— Robert Collier, Legendary Copywriter
3 thorny problems we’re grappling with right now:
1. We’re inundated with information
2. We have limited time, and thus
3. Our attention spans are short
Visual copy helps you solve all 3.
Here’s how.
By simplifying ideas
→ conveying them fast, and
→ effectively engaging audiences
Information presented using visuals is processed by the human brain in mere seconds, compared to several minutes for the same info using just text.
Visuals are significantly more memorable. We are 65% more likely to remember visual content—even after days—compared to the same information presented as text.
Visuals are emotionally engaging, since they’re processed in the same side of the brain as our emotions. Research shows content with visuals get 94% more traffic online than plain text.
Words and pictures have power. Got it?”
— Bear Grylls, in A Survival Guide for Life
Over 40% of marketers are shifting to using visual content in 2024, according to the latest stats.
Here’s why:
26% of marketers are already using infographics while 15% plan to leverage it for the first time in 2024
21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy
Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%
in Neil Gaiman's "Art Matters"
The Dual-coding theory, proposed by Allan Paivio, says that the human mind processes and stores information through 2 distinct systems: visual and verbal.
Visuals can improve comprehension by illustrating concepts that are difficult to describe with words alone.
By combining visuals with text, you can create a more compelling and emotionally resonant message.
We're visual thinking machines … two-thirds of our brains are devoted to vision, so it'd be insane not to tap into that.
— Chris Wilson, co-founder of Scriberia
Visualizing content helps us piece it together in ways we might otherwise never see. It helps us play with information, re-examine it, recombine it, and essentially, rediscover it.
Are there some types of data that don’t need visualization? Sure—like your grocery list. But information that can be used to solve problems deserves to be looked it in various ways.
And when we arm ourselves with only text, verbal language, lists and bullet points, we’re not really giving both hemispheres a chance to shine.
And why on earth would we do something like that?
— Sunni Brown, author of The Doodle Revolution
More of the human brain is dedicated to processing vision than any other thing that we do by orders of magnitude.
So why do I love visuals in storytelling? Because for 97% of us—for the vast majority of us—we are profoundly visual creatures.
— Dan Roam, in The Back of a Napkin
