41% of marketers using visual content in 2024 + other insights from HubSpot Research
While apt visuals can definitely draw attention and simplify complex ideas, the extent to which visual storytelling has received a boost in the era of bulk AI content production is evident in the latest stats.
According to the recent data shared by Hubspot:
4 out of 10 marketers are leveraging visual content this year,
Using visual content to boost dwell time is a top SEO strategy for 21% of marketers,
Visual content is 30x more likely to be read than a written article,
Infographics can increase website traffic by up to 12%, and
43% of marketers say creating high-quality visual content is one of their biggest challenges
On a visual note:
26% of marketers are already using infographics while 15% plan to leverage it for the first time in 2024.
21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy.
Infographics are 30 times more likely to be read than written articles, and they can increase website traffic by up to 12%.
43% of marketers say that creating consistently high-quality visual content is one of the biggest hurdles they face.